
Crisis Communications for Small Business
When a crisis hits, the first 60 minutes matter most — and most small businesses aren’t ready. In this workshop, Marina Costa draws on 15 years of experience communicating through high-profile crises to give you the practical tools you actually need. No corporate jargon, no overwhelming playbooks — just a clear, actionable framework so you can protect your reputation, communicate with confidence, and keep your business moving forward.
The Speaker
Marina Costa is a fractional communications leader and strategist with 15 years of experience across government, global PR, tech, and the corporate sector. She has guided organizations through complex communication challenges — from global pandemics and supply chain disruptions to CEO transitions and major reputational crises. Marina founded her consultancy to bring senior-level communication strategy to founders and small businesses who need it most, without the full-time overhead. She’s known for making high-stakes communications feel manageable, practical, and maybe even a little less scary.
Related Events
Stay up to date on all things YWCA Calgary
Sign up for our Community Newsletter today!