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DTSTART;TZID=America/Edmonton:20260528T140000
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DTSTAMP:20260513T160115Z
CREATED:20260513T155926Z
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UID:31904-1779976800-1779980400@www.ywcalgary.ca
SUMMARY:Crisis Communications for Small Business
DESCRIPTION:Learn how to handle tough times and keep your small biz shining with smart crisis communication tips!\n\n\nWhen a crisis hits\, the first 60 minutes matter most — and most small businesses aren’t ready. In this workshop\, Marina Costa draws on 15 years of experience communicating through high-profile crises to give you the practical tools you actually need. No corporate jargon\, no overwhelming playbooks — just a clear\, actionable framework so you can protect your reputation\, communicate with confidence\, and keep your business moving forward. \n  \nThe Speaker \nMarina Costa is a fractional communications leader and strategist with 15 years of experience across government\, global PR\, tech\, and the corporate sector. She has guided organizations through complex communication challenges — from global pandemics and supply chain disruptions to CEO transitions and major reputational crises. Marina founded her consultancy to bring senior-level communication strategy to founders and small businesses who need it most\, without the full-time overhead. She’s known for making high-stakes communications feel manageable\, practical\, and maybe even a little less scary.
URL:https://www.ywcalgary.ca/event/crisis-communications-for-small-business/
LOCATION:Online
CATEGORIES:Women's Economic Prosperity
ORGANIZER;CN="Women's Economic Prosperity":MAILTO:weprosper@ywcalgary.ca
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