For Immediate Release – May 5, 2026

YWCA Calgary is proud to announce a refreshed brand that reflects its 115-years of standing with women and their families, while bringing greater clarity to the depth, breadth and impact of its work. This renewed brand responds to the evolving needs of Calgary and embraces the national and global YWCA movement rooted in empowerment, advocacy and opportunity for women and their families.

Uniquely positioned to deliver a comprehensive array of programs and services, YWCA Calgary combines a client-centred approach with a strong, business-minded commitment to sustainable operations. It is this model that has earned the organization the trust of clients, partners, donors and the broader community.

Over the past several years, YWCA Calgary has been actively listening and learning from community members, clients, board members and partners. Through this engagement the organization asked critical questions: What should the YWCA brand represent today? How can it support the organization’s future direction? And how does the name reflect YWCA’s values, history and enduring commitment to advancing women’s equity?

“From the very beginning of envisioning this brand, we knew we wanted to connect directly to our North Star — Stand with Her,” said Talia Bell, Chief Executive Officer of YWCA Calgary. “This is our purpose. It means walking alongside women at every step of their journey, meeting them where they are, honouring their unique experiences and supporting them through challenges, triumphs and moments of uncertainty.”

YWCA Calgary operates at the intersection of community need and the delivery of prevention and intervention supports. From crisis response to long-term empowerment, its programs and services are grounded in evidence-based programming, professional delivery and a legacy of community trust and adaptability. In a city that continues to grow and evolve, where women and families face increasing pressures and challenges, YWCA remains that consistent beacon of safety, opportunity and hope.

Bringing this strategy to life, the refreshed brand embraces an optimistic identity that blends minimalist layouts, bold and striking colours, personal imagery and organic illustrations. Hopeful and aspirational messaging adds heart while reinforcing YWCA’s belief in thriving futures for everyone.

YWCA Calgary has been and will continue to be a key resource, partner, advocate and leader in the Calgary community working toward safety and equity for women and their families.

About YWCA Calgary

YWCA Calgary stands with women and their families as they work toward safer, brighter futures. Walking alongside women with dignity, trust and choice. Together with our donors, government and community partners we work to prevent and respond to domestic violence and trauma, while helping to build healthy relationships, supporting mental wellness and creating pathways to long-term stability.  

We advocate with her and work to create a more equitable environment for women and their families, always leading with kindness, courage and purpose because, when women succeed, families grow stronger and communities thrive. 

Introducing Stand With Her

For information and interview inquiries, please contact:

Colleen Cory 

Sr. Communications Specialist, YWCA Calgary 

Phone: 403.797.2487 | Email: ccory@ywcalgary.ca